Better Realtor Partners
How to use funnels to grow your Realtor relationships & referral business
What You'll Learn
- Call scripts and email templates for approaching Realtors about funnels so they get excited about working with you vs. other lenders
- No-cost (and ingenious) ways to help Realtors generate leads from marketing they’re already doing
- A copy-and-paste Facebook post you can give to Realtors to tap into their social networks and generate free leads
- The “plant your flag in their yard” strategy to discourage other lenders from poaching your best partners
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In this Module, you’ll learn how to get Realtors excited about and using your funnels. Included are call scripts and email templates you can use to approach new and existing Realtors, plus a copy-and-paste Facebook post you can give them to start generating leads.
Resources for this Section:
- Chapter 12: Establish Better Realtor Relationships & Recruit 3-5+ New Realtor Partners
- Help Center Article: Script for Calling on Existing Agents
- Help Center Article: Script for Calling on New Agents
- Help Center Article: Scripts for Overcoming Possible Objections
- EMAIL TEMPLATE #1: Existing Realtors
- EMAIL TEMPLATE #2: “The Door Opener”
- EMAIL TEMPLATE #3: New Realtors
- FACEBOOK POST TEMPLATE: Give to Realtors
Realtor Co-Marketing: the “Logo Combinator”
Combine your logo with your Realtor partner’s logo into ONE logo without using a third-party graphic design service or tool.
Resources for this Section:
- Step-by-Step: the “Logo Combinator”
Realtor Co-Marketing: the “Sticky Bar”
Turn your Realtor partner’s home search website into a “mini Zillow!” Sticky bars convert home search traffic into high-quality leads — they also discourage other lenders from prospecting your Realtor partners (Andrew calls this ‘putting your flag in their lawn’).
Resources for this Section:
- Step-by-Step: the “Sticky Bar”
Realtor Co-Marketing: the “Super Footer”
Add a footer section to your funnels including you and your Realtor partner’s name and contact info. You can also add your Realtor partner’s listing info and pictures, your reviews/testimonials, and more.
Resources for this Section:
- Step-by-Step: the “Super Footer”